Margaret Herde is a member of the Dubai Business Council and Forbes Council, co-host of The Pulse of Dubai Podcast and founder and managing director of Embarr Group and Embarr Institute. She has nearly two decades of experience in Luxury Brand Management and development with a particular interest in Personal Branding. She has worked with more than 40 luxury brands, several HNWI and celebrities to support them in establishing their positive personal brand and communication. She guest lectured at Regent University, London College of Arts and University Marangoni, London.

Asa Ferreira is the founder and CEO of SocioLoca, a consultancy and business development firm spanning three continents. She has won multiple leadership awards, been a panelist at a variety of marketing panels and has been widely featured in the media. Her passion lies in connecting the real and virtual world through digital marketing and social media.